Pavilion Advertising helps brands connect with Caribbean audiences at home and across the diaspora using story-led advertising and strategic placements across multiple screens. It’s built for brands, agencies, and partners who want culturally-native creative that performs.

We go beyond “placing an ad.” We run two complementary lanes: (1) brand integrations inside premium content, and (2) social-first campaigns built for short-form distribution—so your brand can be embedded in the story and amplified where audiences discover and share.

We build campaigns for Caribbean audiences in-region and can extend distribution to diaspora audiences depending on channel, targeting, and creative. Tell us your priority markets and we’ll recommend the best channel mix.

Brands that benefit most are those open to story-led, culturally-native creative—especially when your product or offer naturally fits the content context and the audience you want to reach.

Core solutions include Product Placement & Creative Storytelling, Social Media Advertising (including Pavilion Perks), Broadcast & Cable TV Advertising, AVOD Advertising on Pavilion+, and Movie Theater Advertising.

Use the “Partner With Us” entry point and share your goals, markets, timing, and any constraints. We’ll respond with a recommended mix across placements and channels.

At minimum: your objective (awareness, launches, trials, foot traffic), target markets, ideal audience, campaign timing, offer details (if applicable), and any brand safety or category constraints. A budget range helps us prioritize the right mix faster.

Timelines vary by channel. Social-first campaigns can launch quickly once creative and offer mechanics are approved; placements inside content typically require lead time for creative development, production calendars, and approvals.

Yes—multi-channel bundles are a common approach to keep one consistent story across every screen and reinforce recall.

Minimums can vary by channel and inventory. If you share your goals and markets, we’ll propose options that fit—from lightweight social bursts to larger cross-platform packages.

Product placement embeds your product/brand into existing content moments. Branded content is content built around your brand message. Creative storytelling can include a branded sequence, custom segment, or interactive experience designed to connect at a deeper level.

Placements can range from visual use (props, set dressing, wardrobe) to deeper integrations (contextual usage moments and storyline-driven appearances). Availability depends on the content and the creative fit.

Our creative team develops placements that are natural and impactful—meaning the brand appears where it would realistically belong in the story and is aligned with the audience and tone.

Yes—creative storytelling can include a branded sequence in film, a custom TV segment, or an interactive digital experience, depending on the content and objectives.

Approvals are scoped per campaign. Typically we confirm the integration concept and any key brand requirements up front, then align on checkpoints based on production timelines.

Yes—product placement can be developed across shows, digital content, and live events, depending on the opportunity and fit.

Restrictions depend on platform rules, local regulations, and brand safety standards. We’ll confirm eligibility during planning and propose compliant alternatives if needed.

Pavilion Perks is a social-first extension of product placement and branded storytelling: we pair a short-form story with a Perk (exclusive offer, giveaway, or experience) and distribute it across social platforms.

Perks can be an exclusive offer, a giveaway, or an experience—structured to create buzz and drive measurable action (clicks, redemptions, foot traffic, etc.).

Perks are distributed across TikTok, Facebook, and Instagram.

Yes—campaigns are built for the platforms where audiences discover and share what they love. We can develop a mix of creative formats depending on the offer and goal.

Yes—targeting options vary by platform and whether you’re using organic distribution, paid amplification, or both. We’ll recommend the right approach based on markets and objectives.

We design clear eligibility rules, redemption steps, and verification checks appropriate to the offer. For higher-value giveaways, we can add winner verification and documented selection processes.

Fulfillment can be handled by the brand, by Pavilion, or jointly—depending on complexity. We’ll define responsibilities (shipping, redemption, winner selection, timelines) in the campaign plan before launch.

We place ads on broadcast and linear cable networks through trusted partners. Inventory specifics depend on market, timing, and availability.

Often, yes—depending on the partner network and what’s available. Share your audience and context goals and we’ll propose placements that match.

Specs vary by broadcaster and territory. We’ll provide the exact technical requirements (length, format, audio, safe areas) once your buy is scoped.

Yes—if you need creative support, we can scope a lightweight production or creative package alongside the media plan.

AVOD placements can include pre-roll, mid-roll, or post-roll ads, integrated into the viewing experience.

Targeting options depend on the ad stack and campaign configuration. Share your targeting priorities and we’ll confirm what’s available for your plan.

AVOD means viewers watch content with ads. Your ads appear while audiences are actively engaged—streaming content—so your message is delivered in a high-attention environment.

Controls vary by platform configuration. We’ll align on brand safety needs and confirm the specific controls available for your campaign.

Availability depends on theater partners and territory. Tell us where you want to run and we’ll confirm coverage and options.

Most commonly, theater advertising includes on-screen placements that reach audiences in a focused, immersive environment. Additional placements can be explored depending on the venue and partner offering.

Specs vary by theater partner. Once we confirm your territory and placement type, we’ll provide the exact deliverables (format, resolution, audio, runtime, deadlines).

Yes—cross-channel coordination is a strong way to maximize recall: big-screen impact paired with social frequency and streaming/TV reinforcement.

We report the most relevant metrics per channel—typically reach/impressions, video views, engagement, clicks, and (when applicable) offer redemptions. Your wrap report focuses on the KPIs tied to your campaign objective.

Placement measurement can include distribution performance of the content, engagement around the integration moment, and (when paired with Perks or links) measurable actions like clicks or redemptions.

Yes—wrap reports summarize results, learnings, and recommended next steps (creative iterations, targeting changes, or channel mix adjustments).

Yes—when offers are structured with trackable mechanics (codes, QR, tracked links), we can report measurable actions. We’ll recommend the cleanest tracking approach for your use case.

Ownership and usage rights are defined in the campaign agreement and can vary based on scope (brand-owned creative vs content-integrated creative). We’ll clarify rights before production starts.

Terms depend on the channel and inventory commitment. We’ll provide clear payment terms and cancellation windows in your proposal and agreement.

Category exclusivity is sometimes available and is scoped per campaign and content opportunity. If exclusivity is important, tell us up front and we’ll price/structure accordingly.

Yes—many brands prefer an always-on or seasonal partnership structure. We can build a master agreement with planned drops/campaigns across the year.

We align creative and distribution with platform rules and applicable local requirements. If a campaign needs specific disclosures, we’ll bake them into the creative and publishing plan.

Yes. Pavilion Advertising collaborates with storytellers who want to connect content with top brands. Submit your project through the Content Partner Request page and our team will follow up.