We promote your brand with Caribbean entertainment—across TikTok, Facebook & Instagram

Pavilion Perks turns your offer (discount, giveaway, or experience) into short-form content and pushes it to our Caribbean + diaspora audience to drive store traffic, sign-ups, and sales.

  • You provide the offer. We create the content + distribute it.

  • Works for any category (FMCG, telecom, banking, insurance, auto, QSR, travel).

  • Run it in one island or region-wide, including diaspora markets.

See Example Perks

What is Pavilion Perks?

Pavilion Perks is our brand partnership program that turns your promotion into a culturally native social campaign across the Caribbean and the diaspora. Instead of a one-off sponsored post, you get a repeatable activation: you provide the offer, and Pavilion creates and distributes the content—video or static—across TikTok, Facebook, and Instagram to drive reach, engagement, and measurable action.

What a Perk Drop can be:

  • Limited-time discount or bundle code

  • Giveaway (products, vouchers, or experiences)

  • VIP access (tickets, upgrades, behind-the-scenes, priority entry)

  • “Unlock” mechanics (follow + comment + DM keyword to receive the perk)

Three colorful gift boxes with ribbons in purple, orange, and green, arranged in front of white background with white boxes on sides and a larger white board behind.

Why it works

1. It’s culturally native

We build creative that fits Caribbean conversation and humor—so it feels like content people want to engage with, not an ad they scroll past.

2. It scales across platforms and formats

Perks run where your audience already is—TikTok, Facebook, and Instagram—using the best format for the message: short-form video, image posts, Stories, or a mix.

3. It’s designed for action

Every activation has a clear “next step”: redeem a code, click a link, DM a keyword, visit a location, or enter a giveaway—so brands can tie social attention to real outcomes.

4. It’s repeatable

Instead of one sponsored post, Pavilion Perks is a program you can run around key moments throughout the year (Carnival season, holidays, back-to-school, summer travel, diaspora peaks).

Results vary by category, offer strength, market, and creative format.

Network performance as of Jan 2026

Here’s what our social distribution engine delivered recently across platforms:

Followers (Network)

259,178

Reactions/Likes (Period)

174,629

Impressions (Period)

7,323,014

Comments/Replies (Period)

4,508

Facebook

6.1M views
1.4M viewers
145.3K interactions
24.9K follows

Instagram

272.2K views
104.4K reach
26K interactions
1.4K follows

TikTok

1.09M views
1.04K reached
43.4K likes
8.9K shares
1.7K comments

A modern staircase with beige steps and curved orange walls with a metallic handrail.

How Pavilion Perks Works

Awareness • Trial • Foot traffic • Sign-ups • App installs • Leads • Diaspora conversion (travel, remittances, gifting)

Step 1 — Choose your goal

Discount code • Giveaway • VIP/experience • Bundle • “Unlock” mechanic

Step 2 — Pick a Perk Drop format

We select or create culturally-native social media post and distribute across TikTok, Facebook, and Instagram—with the right frequency for the moment.

Step 3 — We produce and publish

We report views, reach, engagement, follower lift, clicks/DMs, and redemptions (when codes/links are used).

Step 4 — Track the outcome

Simple eligibility that brands love

Default eligibility (recommended):

Follow Pavilion + Follow the Brand + Comment to unlock

Optional boosters:

  • Tag a friend (community growth)

  • Share to stories (distribution)

  • DM keyword to receive the code (conversion)

  • Receipt / in-store verification for high-value perks (fraud-resistant)


Perks can be open-access (maximum scale) or gated (maximum measurable action).

Example Perks by category

  • Colorful jackets hanging on a clothing rack outside a store window.

    Grocery + Retail + CPG

    - “Essentials hamper” giveaways

    - Receipt-to-win challenges

    - Seasonal bundles (family, school, travel, holidays)

  • A person holding a credit card near a point of sale terminal on an orange surface, with a small potted plant visible in the top right corner.

    Financial Services + Remittance + Payments

    - “Fee-free weekend” + bonus credit for first-time users

    - “Send-home giveaway” (grocery/utility voucher for family back home)

    - “Travel season transfer boost” with a code

  • Exterior of a Toyota car dealership during sunset with a parking lot in the foreground.

    Automotive

    - Discounted service/inspection week

    - “Road-ready kit” giveaway

    - Test-drive booking perks (tracked via link)

  • Black smartphone with a pink to purple gradient screen lying on a diagonally divided pink and purple textured surface.

    Telecom + Devices

    - Data bundles aligned to major cultural moments

    - “Top-up match” promotions

    - Device accessory bundles + giveaway ladders

  • Swimming pool near the ocean at a tropical resort, with lounge chairs and people relaxing.

    Travel + Hospitality

    - Staycation drops + upgrade perks

    - Homecoming travel codes for diaspora peaks

    - Experience bundles (hotel + event + transport)

  • French fries in white paper bag next to red ketchup bottle on orange background.

    QSR + Fast Food

    - 2-for-1 / combo codes with limited-time windows

    - “First 100 redemptions” free add-on

    - “Crew meal” giveaways for groups

  • A small plant with green leaves growing from a glass container filled with various coins, placed on a white surface in front of a window.

    Insurance

    - “Get a quote = entry” + premium credit giveaway

    - Family protection month: consult perk + discount

    - Roadside add-on week

Built for the Caribbean calendar—plus diaspora peaks

A woman dancing at a street carnival wearing a colorful feathered costume and sunglasses, surrounded by other festively dressed people.

Pavilion Perks is designed to activate year-round around the moments that drive attention and spending—cultural seasons, holidays, travel peaks, and community celebrations across the islands and diaspora markets.

Want your Perks mapped to your annual plan? We’ll align drops to your priority moments and markets.

Ways to Partner

  • Single Drop — 1 Perk Drop + reporting

  • Campaign Pack — 4 Drops across a month (testing + iteration)

  • Always-On Perks — monthly cadence with optimization over time

Optional add-ons: pinned post • creator-style variations • landing page • in-store QR • redemption support

FAQs

Do users need to be Pavilion+ subscribers?

No. Perks can be open to all, or gated based on the objective.

Can this run in one island or multiple?

Yes—single market, multi-island, or diaspora-to-islands.

How do you measure success?

We track distribution (views/reach), engagement, and actions (clicks, DMs, code redemptions) depending on the mechanic chosen.

Ready to drop your first Perk?

Tell us your category, target markets (islands and diaspora), and goal. We’ll respond with 3 Perk concepts and a recommended drop plan.

Request a Perks Proposal